CUNIN has raised $450,000 (₹3.8 crore) in a pre-seed funding round led by All In Capital and Huddle Ventures. The company is preparing to launch a culture-led lifestyle brand, and the funds are intended to support this initiative.
The capital will be utilized for product development, brand building and marketing, team expansion, strengthening the supply chain and operations, and expanding digital and e-commerce platforms.
CUNIN was founded in 2025 by Kunal Shukla, Amish Bibhu, and Afsal. The company profile does not list a specific headquarters, citing "Earth" as its location instead. The vision is to create a brand that promotes Indian culture and identity, moving beyond traditional branding to build a brand rooted in community and storytelling.
All three founders have prior experience with the fashion brand NEWME and possess significant expertise in the D2C (Direct-to-Consumer) space. Kunal Shukla served as the Founding Brand Director, Amish Bibhu as the Founding Creative Lead, and Afsal as the Founding Growth Lead.
The company aims to establish a culture-led lifestyle brand in India. By pursuing this vision, it has the potential to carve out a strong identity within the lifestyle and fragrance industries.
