| Company Name | Urban Harvest |
|---|---|
| Founder | Niranjan Sharma, Vivek Gupta |
| Funding Round | Series D |
| Funding Amount | ₹341 Crore (Board Approved) |
| Headquarter | Bengaluru, Karnataka, India |
Investors such as Info Edge and the Mankind Pharma Family Office may also participate in this round. In July 2024, the company raised $6.7 million (approximately ₹56 crore) in a Series A round, with participation from Info Edge Ventures, Morde Foods, NG Family Trust, and others; those funds were used for expanding operations into new cities and building warehouses.
Urban Harvest was founded in 2019 by Niranjan Sharma and Vivek Gupta. Upon analyzing the market, the founders realized that fruits and vegetables did not reach hotels, restaurants, cloud kitchens, and cafes directly from farmers' fields. This resulted in farmers receiving lower prices while middlemen took a cut in commissions. Recognizing this gap, the founders sought to create a system that facilitates the direct delivery of produce from farms to these establishments, thereby ensuring fair prices for farmers.
Leveraging its robust network, Urban Harvest is establishing a strong presence in India's B2B market.
Key services offered by the company:
- Supply of fresh fruits and vegetables (Farm-to-Business supply)
- Pre-cut (ready-to-use) fruits and vegetables
- Ready-to-eat salads and fresh food products
- Processed vegetables, chutneys, and pastes
- Cold-chain and temperature-controlled delivery
- Bulk supply for HoReCa (Hotels, Restaurants, and Cafés)
- Supply of FMCG, beverages, and kitchen/pantry items for offices, retail, and general trade (via the DeliverIt platform)
- Custom packaging and supply of disposable products
- Direct sourcing from farmers and delivery to customers following quality checks.
